“The Man Behind the Magic” by Ryan Roche

The auction at the HRC Atlanta Gala is one of the best in the country, and is a highlight of our event each year. Countless hours from our dedicated volunteers go into making it a huge success. One man, in particular, is essential to turning an empty auction ballroom into a memorable experience for our guests.

Jay Haley has been an HRC volunteer for eight years and is known as the man behind the magic in the auction ballroom. Jay understands the importance of creating a unique auction experience that energizes attendees. The experience of an auction and the marketing of packages are what get people excited to see what is showcased in the auction from year to year and keeps them coming back.

Jay H 2

The auction ballroom isn’t decorated on a whim. In fact, planning for the next year’s auction ballroom layout takes place as set up starts for the current year. So much detail and pre-planning is necessary to ensure attendees walk in to the auction ballroom and are stunned by what they see. Jay keeps a close eye throughout the evening to see how people are moving around tables, how things are showcased and how things are lit to ensure every detail is taken into consideration before bidding. After the auction closes, he uses reports to see what packages are the most popular to ensure those same or similar items are in prominent locations the next year to ensure maximum visibility.

Our award-winning auction would not be what it is without the hard work and dedication of Jay Haley. You will probably see him at the Gala running around the auction ballroom ensuring all pieces of the auction are perfect. If you happen to run into Jay and hear his infectious laugh or see his ear-to-ear grin, be sure to say hello – you will be glad you did.


  1. Dennis Adams - April 30, 2016 @ 3:09 pm

    He does make it happen but with all due respect Ryan, you too are vitally important and effective in what you do for the event…Much success to both of you this evening.

  2. Allison - April 30, 2016 @ 8:32 pm

    So proud! Wish I could see it!

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